Since its founding in 1895, Goorin Bros. has been dedicated to producing hats for those with the spirit of adventure and who love style.

We were to capture the models taking part in regular outdoor activities, the images needed to be natural and relatable.

We were asked to create a collection of lifestyle content for Goorin Bros. and their various digital platforms e.g. website, social media and the upcoming lookbook. Lifestyle photography was essential because it shows your products and services in a relatable situation. Customers see beautiful images which help them imagine experiencing something similar. At the same time, you deliver key brand messages – something you can't easily do when you take the in-house approach.

It was extremely important that each image created, covered the specific brief requirements for each concession store. The final images would need to fit seamlessly with their existing branded platforms.

The challenge for the shoot was to create and execute their brief all in one week.

All images were shot and delivered with in the tight 1 week deadline. Goorins were thrilled with the results. They were able to market their products without delay and provide their retail partners with images suited to their individual websites.