Website Redesign

Sometimes business owners are so focused on and passionate about their products, they don’t always have the fresh perspective needed to communicate their product’s value to new customers digitally. At times, there’s a beautiful ignorance that’s afforded to creatives to look at things from a different perspective. Plant Interscapes was looking to transition from traditional marketing to the wonderful world of digital marketing.

I was hired to do the research, planning, visual design and prototyping. This would be a makeover of the old design based on user input and data, and prototyping would allow for easy communication with the development team. I assembled a small team of two: me and a fellow designer, Susan, the website lady, to help tackle this project.

Our clients wanted to have a website that conveys the same feeling online and that would make its visitors want to invest deeper.

Their main pain points:

• The website wasn’t responsive.

• There wasn’t a clear distinction between new, returning and potential clients.

• PI’s selling points weren’t clearly communicated.

They had future plans for transforming the website into a hub for interior/exterior design ideas. And, last but not least, PI wanted to attract fresh design talent.

Some secondary goals were:

• lower the drop-off rate,

• capture some customer data,

• clarify the brand’s message,

• make the website responsive,

• explain budgets better,

• provide decision-making assistance and become an information influencer.